Sari Kasvi från Business Oulu, Marianne Sjöström från Kvarkenrådet och Karin Åberg från Luleå Business Region.
The coastal road is the focus of a new three-year project called the Bothnian Coastal Route, which is partly funded by the EU.
The idea is to create a travel package with 13 destinations in Norrbotten, Västerbotten and northern Finland. The hope is to attract tourists to the coastal towns all year round. Skellefteå, Vaasa, Haparanda, Kemi and Kokkola are some of the places included.
– We want to attract travelers to explore these coastal attractions, says Marianne Sjöström, project manager at Kvarkenrådet.
The Kvarken area.
The concept was launched at the Matka Nordic Travel Fair, which ended in Helsinki on Sunday, and there will also be a familiarization trip for tour operators to familiarize themselves with the coastal route.
The budget is over 30 million kronor.