What Skellefteå shoppers are buying to stay cool

Bitte Stighäll likes to buy juice for the summer and suggests carbonating beetroot juice. "It tastes great, and it's also good for you" she says.
Bitte Stighäll likes to buy juice for the summer and suggests carbonating beetroot juice. "It tastes great, and it's also good for you" she says.

The ongoing heatwave is beginning to leave its mark on local retailers. Norran hit the streets to discuss with consumers their preferred purchases to combat the heat, while also finding out the items experiencing the highest sales volumes during these sweltering conditions.

Skellefteå 22 juni 2023 09:32

The heatwave of 2018 led to fans being sold for ten times their original price on second-hand online markets, according to SVT. This summer, high temperatures are also expected, which could influence consumption patterns.

– More beverages, ice cream, coolers, and other items people want in the heat are being sold, says Jörgen Furberg, hypermarket manager at Coop Norrböle.

He explains that there will be no shortage of any goods, as any potential shortages are addressed by introducing other brands.

– However, it is too early to predict which products risk running out, he adds.

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Bitte Stighäll likes to buy juice for the summer and suggests carbonating beetroot juice. "It tastes great, and it's also good for you" she says.

Instore, customer Bitte Stighäll shares what she tends to buy more of when it's hot.

– Yogurt, soups, juice, and porridge with fresh or frozen berries. Breakfast foods! And salads! One doesn't crave hot food as much during the summer, she says.

Alvina Marklund and Ebba Esserud agree that they tend to purchase more cold items.

– In the past, we would buy a Billys' pizza, but now we buy more ice cream and beverages.

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Alvina Marklund and Ebba Esserud buy more cold goods, such as ice cream.

At ICA Maxi, drinks are being fully restocked, where Dan Magnusson is shopping for Midsummer.

– When it's this hot, I come here because it's closest to me, so I don't have to be out in the heat. Now, I'm buying a little extra food for Midsummer, but I have fans and the like at home, so I'm all set.

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Jörgen Furberg shops for midsummer at Ica Maxi.

Store manager Frida Holmgren at Clas Ohlson has noticed that the sale of fans and AC units has significantly increased. However, she doesn't think they will run out.

– At the moment, we have good availability of fans and AC units, but should they run out, it would be due to a problem in the production line, not our buying processes.


 
 
 
 
 
 
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