Maggio and the 90s will be the summer soundtrack

"It will be a '90s sound with a new twist by David Guetta," says Robert Sehlberg, music director at RIX FM.
"It will be a '90s sound with a new twist by David Guetta," says Robert Sehlberg, music director at RIX FM.

The soundtrack for the Swedish summer of 2023 won't be dominated by just one song. Instead, according to music experts, it will be a diverse mix featuring eurodance, 'epa-dunk', remixes, and songs sung in Swedish.

Musik 19 juni 2023 16:26

Amidst the deluge of new music, it is increasingly challenging to agree on just one 'song of the summer' - that contentious tune that manages to reach everyone, regardless of age or musical taste.

"There isn't just one single song that people can gather around," says Robert Sehlberg, the music director at RIX FM.

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"It will be a '90s sound with a new twist by David Guetta," says Robert Sehlberg, music director at RIX FM.

According to him, three distinct trends will dominate the summer.

– Euro is a big trend. It's going to be the '90s reimagined with David Guetta. There's 'epa-dunk' with Bolaget and Hooja, which is also a significant trend, but not for younger adults. And then we have Swedish music in Swedish, which is always popular in the summer," says Sehlberg.

Elsa Engvall, the host of Swedish Radio's "Digilistan," agrees that it won't just be one, but several songs that will make up the soundtrack for the summer.

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Veronica Maggio and NOTD release a song that experts have a bit more faith in - "Occhi d'amore". Elsa Engvall, host of Swedish Radio's "Digilistan", says that it won't be just one song being the summer's soundtrack, but several.

Adam's sampling of Veronica Maggio's "17 år" is an example. She mentions Thomas Stenström's "Andas in andas ut," which has climbed and placed on the radio's top ten list in the latest week. However, she doesn't think that Finland's "sämste förlorare" (worst loser), as she rather unkindly calls Eurovision's Käärijä, is something listeners can endure for all day

– But Norwegian Alan Walker's remix of 'Cha cha cha' is a bit less metal, more club and trance feeling, it's a strong sound right now.

Even "Tattoo" would benefit from a remix, she thinks.

– Loreen's song needs a mix to make it last the summer.

Possibly, there is a song that the experts believe in a bit more – "Occhi d'amore" by NOTD and Veronica Maggio.

It will catch on, both Engvall and Sehlberg say.

– It is simple, happy, and almost a bit childish in a way that you love it one day and hate it the next, says Elsa Engvall.

8 possible summer hits

"Baby don't hurt me" by David Guetta with Anne-Marie and Coi Leray

"Occhi d'amore" by NOTD and Veronica Maggio

"Andas in andas ut" by Thomas Stenström

"Våran sång" by Miss Li

"I kväll igen" by Bolaget

"Dum av dej" by Naod

"Cha cha cha" remix by Alan Walker

"Ella baila sola" by Eslabon Armado

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"Our song" by Miss Li may become one of the summer 2023 summer hits.

 
 
 
 
 
 
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