This major announcement brings the acclaimed British singer, Jessie J, to Skellefteå this June. Gunnar Karlsson, from the promoters, Artistkontoret, expressed his delight:
– Jessie J is our biggest investment in an artist for 30 years, but she still fit within our budget. Unfortunately, many artists' fees are simply out of reach. Notably, Jessie J is only performing at two Swedish festivals this year: Liseberg and Skellefteå. While Stockholm and Gothenburg might have a geographical advantage, we're still managing to attract top talent.
What's the secret to attracting world-class artists to Skellefteå?
– We've consistently aimed to secure an international headliner since the festival's inception as the Stadsfesten, Karlsson explained.
– Years of experience have allowed us to build a strong reputation. No artist has ever had a negative experience, and word travels fast that we put on a great show.
Which booking are you most proud of?
–Jessie J is definitely one of my proudest bookings, but there have been many others I'm happy with. She's a fantastic artist with a powerful live voice, so it's sure to be a phenomenal night.
Gunnar Karlsson anticipates up to 100,000 visitors over the four-day festival, solidifying Skellefteå Summertime as one of the city's biggest events.