Nina Back is participating in the Battle of Botnia at Sara kulturhus. Here, she stands victorious against Indy Brier.
When news broke this spring that Sara kulturhus would host an MMA (Mixed Martial Arts) gala, it sparked strong reactions among Skellefteå residents, as evidenced by the lively discussions on Norran's debate and submission pages. What may have been less apparent was the program director's own reservations about the event.
– When the organizer approached us, my initial reaction was a resounding 'no,' Sofia Andersson Lundberg admits.
– It seemed far beyond our capabilities, and I recall feeling quite apprehensive before the first meeting with Sara's staff, when I told them that I'd eventually said 'yes'. They were initially shocked, but now they find it fun. We would never choose to do something that's not in our best interests.
Andersson Lundberg has friends involved in martial arts and has attended several Battle of Botnia productions. While she was always impressed by the event's organization, other factors were decisive in her decision to accept.
– Countering social exclusion among young people is a cause I deeply care about, she says.
– Martial arts can play a significant role in that. Once I realized the potential for inclusivity, the risk assessment became less daunting.
Critics have raised concerns about the violence in MMA and the distinction between sports and culture. What's your perspective?
– I understand the controversy as I had the same reaction, Andersson Lundberg said.
– But we want to be a venue with a diverse range of content, and our goal is to be bold. I'm responsible for finding something for everyone, which is more challenging than simply seeking the best. I'm incredibly proud that we're taking this risk. I know that cities elsewhere are inspired by our efforts, as evidenced by the enquiries we receive. It's a testament to our success and demonstrates that we're doing something right. Sport and culture should go hand in hand.
Emma Schiöler, an Umeå fighter and a doctor by day, is participating in the Battle of Botnia at Sara kulturhus.
Andersson Lundberg believes the worst of the controversy has passed, and says the preparations have been smoother than expected. She's grateful for the personal and public support she's received.
– It's challenging, but our goal is to be Europe's leading venue for diverse events. I say that with humility and a touch of fear. We'll make mistakes along the way, but we can't grow without pushing our limits.
As of now, Battle of Botnia is on track to be a success. Nearly all 1,250 tickets have been sold, and attendees are coming from across Norrland and the rest of Sweden. Half of them have never visited Sara before.
How do you bridge the gap between the traditional audience and a new demographic
– We offer various events and activities in the square. But most importantly, we showcase the kulturhus itself. We want visitors to discover Skellefteå and our venue, and present our best side. We never let up. Our hope is that people leave wanting more culture and return in the future. Many come for one reason but leave remembering something else, which is very rewarding.
Andreas "Real Steel" Ståhl, the MMA star from Skelleftehamn, will participate in the Battle of Botnia at Sara kulturhus.
– It's not surprising that Battle of Botnia wants to come to Skellefteå, given its location between Umeå and Luleå, where they've already held galas. Additionally, MMA star Andreas Ståhl hails from Skelleftehamn and has a strong fan base here.
But why Sara kulturhus?
– It's an exciting venue with a unique atmosphere, perfect for this kind of event. By choosing Sara kulturhus, we're opening up to a new audience. Our first experience has been very positive so far. Sara's not a typical wrestling environment, but it's a great space, and they've handled it well with excellent organization. Organizing an event like this presents new challenges for everyone involved, but Battle of Botnia and Micke Lindgren are fantastic to work with. In terms of security, we feel completely comfortable with our usual routines, bag bans, and so on.
You've described this as an opportunity to promote gender equality. How so?
– I'm familiar with MMA and know there are many talented female practitioners. So, my first question was, 'What will this look like in Skellefteå?' And several of the best are coming here. In terms of ticket sales, the distribution between men and women is 60/40, which are excellent numbers.
How do you feel ahead of Saturday, from a sports perspective?
– I'm incredibly excited. Many people at Sara are looking forward to it. I believe we need both sports and culture, and they can mutually benefit each other. If I'm wrong, I'll find out, but right now, it feels great.