Dolce & Gabbana has launched a new fragrance named "Fefe" after founder Domenico Dolce's dog. The perfume features notes of ylang-ylang, musk, and sandalwood, and is adorned with a real gold paw print on the bottle. Priced at just over 1,100 kronor, "Fefe" is alcohol-free and claims to be veterinarian-approved. The accompanying ad campaign boasts the tagline, "I'm not just a dog. I'm Fefe."   

But perfume can interfere with a dog's sense of smell, masking odors that could signal underlying health issues, warns Rome-based veterinarian and PhD holder Federico Coccia.

– When a dog approaches, they see you, wag their tail, but their primary method of recognition is through scent, Coccia says.

– They identify you by your unique odor profile. Therefore, altering this natural process with perfume is not advisable.

Dolce & Gabbana is not alone in the luxury pet market. British designer Anya Hindmarch offers a dog poo bag holder for around 1,800 kronor, while Prada and Versace sell designer dog jackets and beds, respectively.