Skellefteå designer "only Swede" at Milan Design Week

Skellefteå designer Vesna Paun is set to exhibit her modern take on the traditional pin-back, or Windsor, chair in Italy this April. "It feels surreal," Paun says. "It's going to be incredibly educational and a lot of fun."

Vesna PVesna Paun discovered her interest in design while working at an optician's in Skellefteå. Now, she is exhibiting her work in Milan.

Vesna PVesna Paun discovered her interest in design while working at an optician's in Skellefteå. Now, she is exhibiting her work in Milan.

Foto: Patrik Svedberg

Design2024-03-31 16:01

Paun's interest in design blossomed while working at an eyewear store in central Skellefteå. This sparked a career shift, leading her away from her initial dream of becoming an optician and towards the world of design.

– Design is such a personal expression. You're putting a piece of yourself out there for everyone to see.

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Vesna Paun and her class exhibited at the Stockholm Furniture Fair in February.

Currently nearing graduation at Jönköping University, Paun recently participated in a furniture fair held in Stockholm alongside her classmates.

–The experience was fantastic," she recalls. 

– You get valuable feedback from both industry professionals and the general public. Not everyone will love your work, but it's crucial to take it all in as constructive criticism. As I said, design is deeply personal, and I want my designs to reflect my unique voice.

In mid-April, Paun will join a group of classmates on a trip to Milan Design Week, where she will be the sole Swedish representative at their exhibition space.

– It feels surreal. It's going to be incredibly educational and a lot of fun.

Paun's design reinterprets the classic pin-back or Windsor chair.

– These chairs are ubiquitous in homes. I wanted to create something that deviated from the norm.

This desire led Paun and her group to design a pin-back sofa, a unique piece that blends organic shapes with clean, straight lines.

– The manufacturing process was quite challenging, Paun admits.

– There are so many angles involved, and it required constant problem-solving.

Paun is brimming with excitement about showcasing her creation in Italy.

– Milan is a true design powerhouse. You need to stand out to get noticed, and that's exactly what we plan to do.